About the project
Description
In the spring of 2025, Feura approached me requesting an extensive promotional photo shoot to overhaul their social media presence and set a new precedent for the kind of photography which represented their personal brand. With their latest single ‘Smash’ releasing in the upcoming weeks, the shoot would be primarily planned around promotion of the song, while also providing visual material for more generalized promo use.
To execute photos that addressed both of these deliverables, I strategically chose a location that had a wide variety of distinct backgrounds from us to choose from (a graffiti wall, mural, loading dock and alleyway, respectively). Additionally, I requested that the artist brought a variety of different outfits, and I came equipped with a wide variety of distinct lensing options. With these combined production elements, we were able to very quickly change the overall look/tone of the shoot, to efficiently capture photos for a wide variety of use cases.
Creative Process
Throughout the production process, this particular client emphasized their love of all things alternative, grunge and punk rock; wanting the shoot to ooze the same energy as the aesthetics that inspire their music.
To translate this into the final shoot, I crafted a production deck that organized the most iconic visual conventions of these movements and organized them according to what was with the school equipment that was immediately available to me.
While initially intending to shoot in a studio, the grungey exterior locations I discovered during my pre-production turned out to be more versatile, leaner and on-brand for the client, making it very easy to pivot to.
Results
Upon delivery, these photos were used across Instagram and Spotify to promote the release.
Applications included album art, concert posters, promotional posts, and official artist photos for festival/show lineups. These photos gained hundreds of likes and thousands of views across their social media use.
Credits
Campbell Kaye – Creative Director – Photographer – Graphic Designer
Feura (Koral Pikuluk) – Principal Talent
CK-Creative 